LO2: Treatment

TREATMENT

I SET THE SEA ON FIRE – MONSTERS, KAYNA AND SAM, 18/03/16

THE BRIEF

Produce a music video or film trailer in the style of Warp

TARGET AUDIENCE

The target audience for our video will be 16-21 year old, urban, Caucasian males and females.

SEGMENT SYNOPSIS AND HOW IT RELATES TO THE BRIEF

The genre of the music is indie and here is the narrative.

The story will start with the main band member at his home, struggling with the issues that he is going through. He will get up and look back at himself in the mirror, splash water in his face to try and calm himself down.

As the chorus of the song approaches, he leaves his home and starts walking. We will show various camera shots of him walking with effects like blurs and motions but also of him walking past locations on his own. While the camera is still blurred, he will bump into the female actress, they will apologise hastily at first but then they will get talking and start walking in the same direction. We will show different camera shots of them walking including the same shot as when the main actor was walking on his own but with the second character.

For the second verse, the two of them will meet two more people (this will mean that the band is complete). We will be shooting different shots of them walking (the same shots as before but with all 4 actors) and having conversations with each other throughout this verse.

In the part of the song where “oh oh” is repeated, we will be showing the different actors faces, showing how happy they are together and jump cutting this to the beat of the music.

For the final part of the song, we will show the main actor go back into the house with a smile on his face, he will put his keys on the side or on a table, sit down on a sofa and close his eyes. The music will then fade out and the video will cut.

CONTINGENCIES

We have emailed an acting agency asking for actors as the band are not able to perform in the music video, due to their university work.

KEY MILESTONES

1.       Planning (narrative, song permission, storyboards, location scouting, risk assessment) 22^nd January

2.       Filming 12^th February

3.       Editing 26^th February

4.       Launch Date (Hand in) 18^th March

EQUIPMENT

The equipment we will be using is a camera (Canon 650D DSLR) and a tripod.

PROPS AND MODELS

The actors that the agency provide us with will be the people that we will be suing in the music video.

We will be needing normal, everyday items like keys and mobile phones.

HEALTH AND SAFETY CONSIDERATIONS.

This means things to consider when you are out filming. For example:

1.       First aider

2.       Keeping equipment safe/ overheating of equipment – Make sure things are switched off, don’t put materials next to equipment.

3.       Safety of people whilst filming

4.       Weather conditions, appropriate footwear

To prevent the above issues, we will make sure that all health and safety options are taking into consideration by…

1.       Having a recce form for each location. A recce form is a document where you outline all the possible viewpoints or problems that a location may provide when filming.

Why are we going to take pictures?

To make sure we have a clear understanding of the location and its hazards.

What is a risk assessment and why would we need one?

A risk assessment is a summary form outlining all the potential hazards that could happen while filming in that location. We would need one to help prevent any of these risks from happening.

Legal, ethical, scheduling and certification:

1)      Which of the following Ofcom (Office of Communication)  guidelines will need to be adhered to based on the concept of your music video (briefly explain what the narrative is/ genre/ stereotypes are ) and why?

The drugs and alcohol sections are the ones that we will be taking into consideration as these would be features that would be included in the video.

2)    Why is it important to follow the Ofcom regulations?

It is important to follow these regulations so we are not breaking any laws by producing the video.

3)      Using the guidelines from the above link write up what the relevant guidelines for your productions are.

       No guidelines will be relevant to our production.

4)    State under each one, HOW your production adheres to those rules with examples.

5)      What is the watershed and which music channels would your music video be aired on and why ( link this to the genre of your music and the gender/ ethnicity of your target audience)

We cannot show any of this before 9pm at night. The video could be shown on places like YouTube, VEVO and Sheffield Live.

6)    How will you gain permission for copyright music? (Incompetech through a Royalty free Creative Commons license? Why is this important to do this)

We will get the band to sign a consent form that will allow use their music for the video.

7)      Consent must be sought of individuals who are featured in photography or video footage, for it to be published or broadcast. How will you do this?

We will get a release and consent form for each member of the band to sign.

DISTRIBUTION

The kind of places we will be distributing our music video to are YouTube (specifically channels like the VEVO of the band) and Sheffield Live to show on one of their radio TV shows.

The video will be accessed on the YouTube VEVO of the band so that while the listeners are listening to the song, they can watch a video that relates to the song at the same time.

The video will be shown on a place like Sheffield Live as the band is from Sheffield and could promote their music to a more specific audience.